Google is taking an action against the online advertisements related to cryptocurrencies at the beginning of June.
The company is upgrading its Financial Services Policy to restrain crypto advertisement, including wallets, trading advice and initial coin offerings (ICOs). This means that companies with legal cryptocurrency offerings won’t be permitted to serve ads through any of Google’s advertisement products, which place advertising on its own sites as well as third-party websites.
In another post, Google said that it took down 3.2 billion ads that violated its advertising policies in 2017, nearly double of the ads that it removed, back in 2016.
Facebook took the same step in January, the move affected most of the Google’s advertised products, which means organizations won’t have the ability to serve crypto advertisement on the search engine giant’s own sites, as well as third-party sites in its network.
Google’s director of supportable ads, Scott Spencer, told CNBC
“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”
The company also said that the policy will be executed across its platforms, including Facebook, Audience Network and Instagram. In the beginning of this year, Facebook banned crypto-related advertisements, mentioning the potential for “deceptive promotional practices.” It’s been reported that the crypto advertisements have also been vanishing from the social media sites of China as there’s a ban on ICOs and crypto exchanges in China.