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With cryptocurrencies like Bitcoin and Ethereum, leading the charts, it is hard to ignore the fact that digital currencies are becoming everyone’s new want. Having investors line up right in front, looking forward to making new investments with the cryptocurrencies.

Every month, more digital currencies are added on to the list. Especially, with businesses turning to cryptocurrencies, demands in areas outside the digital world have seemingly begun to decline.

In all this, gold in the sudden surge in demand of virtual currencies our precious metal has suffered immensely.

Supply and Demand

Unlike Bitcoin, there is about $7 trillion worth of gold in the world.

The limits on bitcoin’s supply and the potential worth of the digital currency mean there will be an increase in demand for a limited product, thus driving up the value. Also, the time taken to add Bitcoins to the market has actually dropped since the difficulty to mine a block keeps increasing.

Future of Bitcoin and Gold

Tom Lee, the widely followed strategist said in a report that his model shows how Bitcoin could rise to a range of $20,000 to $55,000 in the next five years.

Moreover, as new cryptocurrencies arise, more and more investors have begun to accept the blockchain technology. Countries are wanting to implement these techniques into their financial sectors and completely decentralize.

Bitcoin now makes up the minority of the entire cryptocurrency market at about 41.6% of all coins and assets.

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Riot Blockchain Making Plans To Launch Crypto Exchange In US

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Riot Blockchain is a former biotech company. It also has the honour to be the first mover on the NASDAQ. Riot has now its full focus on investments in cryptocurrency and blockchain startups with great success rate. It intends to gain exposure to the blockchain ecosystem with its targeted investments. For the time being Riot Blockchain has its core attention on the Bitcoin and Ethereum blockchains. It has also launched its own Bitcoin mining operation.

crypto exchange in US

Surprising Announcement by Riot Blockchain

At last Riot Blockchain has surprised the financial world by its sudden announcement according to which it may launch a crypto exchange in US. In a public filing Riot Blockchain stated that it just had intentions to investigate the launch of a digital currency exchange in the US. It also stated that this will also act as a futures brokerage firm.

Riot has also recently signed a letter of purchase for owning the Miami-based Logical Brokerage Corp that is registered with the Commodity Futures Trading Commission. It is also a member of the National Futures Association, and also acts as an industry trade group.

Reason Behind This Decision

When asked about the reason behind this decision, John O’Rourke, Chairman and CEO of Riot Blockchain stated that Riot took that step because it discovered a crucial market requirement of increasing options for digital currencies within the United States. He further stated that Logical Brokerage will help to provide a trustworthy platform to manage specific service in the relevant market.

Journey from Bioptix to Riot

In fact Riot was not a part of the crypto-business from the start. It was previously known as Bioptix. It has established its identity as a veterinary products patent, no doubt during that period it had developed new ways to test disease.

It was in September when Bioptix made an investment in a cryptocurrency exchange for the first time. Right after two months it purchased a company that had real life cryptocurrency mining equipment. After that the company name was changed from Bioptix to Riot Blockchain and it progressed continuously in the crypto-business. However, switch of business and change of and the company’s name were not the only questionable moves. Riot Blockchain was the first newly born firms to give rise to rumours due to its unexpected turns and swirls into the flourishing business of cryptocurrency and blockchain ecosystem. And all this happened during last year’s dramatic fourth-quarter rally.

However, according to some critics the fact cannot be ignored that Riot’s cryptocurrency exchange plans are at its best right now and it will be quiet unexpected to see them postponed in the future.

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10 Things to Know about Bitcoin

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Anonymous- is it?

Unlike the myth and fallacy surrounding the concept, bitcoin is not really anonymous. Yes, you heard it right! Hackers and these cyber criminals can get into almost anything. Just not them, the government too. They can trace down almost anything that comes up on the internet cloud.

The data nodes collected on Bitcoin network can help determine the location where the data originated from.

Countries regarding Bitcoin

Due to its uninfluential and independent nature, a lot of government bodies are not in favor of this digital money. It is mainly because it is not in their control. They also see it as a threat to their monetary value. Countries like Japan and Australia see Bitcoin as any other currency. While countries that have unsteady monetary values like Jordan and Lebanon have official statement discouraging the use of the Bitcoin.

Limited Coins

The founder of the Bitcoin-only made a fixed amount of these Coins. There are exactly 21 million mines that are available. But they are not all circulated yet. Only 16 million are mined up till now and these are being circulated around. More and more coins are being mined every day by the miners though.

Monopoly, but not Only

Being the pioneer and the head start of the idea, Bitcoin enjoys more media coverage and attention than most of the other cryptocurrencies. But there are more cryptocurrencies actively operating too. Ether, DentaCoin, and Litecoin Cash are also taking place and recognition in the crypto market.

Bitcoin- more popular than you might know

‘The New Gold’ – That’s what the world sees Bitcoin today. The immense popularity and power this decentralized currency is emerging with have enforced governments to put their heads in the Bitcoin world. Superpowers like China and Japan have entered this Armageddon and are supporting and helping the mining of these coins.

Bitcoin By?

Satoshi Nakamoto, a pseudonym behind the whole idea was thought to be a Japanese. There are a number of theories surrounding the emergence of these coins, but there is not a final concluded verdict supporting the impression.

A lot of theories are evolving the name of NSA in the matter but none are openly talking about it. A higher speculation claims that an American computer scientist and cryptographer, Nick Szabo is the real inventor. The claims have been thoroughly denied.

It’s not just used on the black market

Its seen as a common practice that the criminals tend to use a new tech quicker and adapt it more often than the normal citizens. The greatest attraction for these black marketeers was that it had anonymity linked to it no matter where the transaction goes.

But these transactions are not only limited to such users only. Companies like Dell, Microsoft, REEDS Jewelers and Expedia, all accept Bitcoins as means of transaction.

The FBI- largest Bitcoin wallets

FBI accomplished to shut down a major black-market site a few years back. ‘Silk Road’ was one of the largest site operating a great deal of illegal and unlawful activities. The transactions on that site were carried by using Bitcoins. All the coins being circulated were indirectly acquired by the FBI.

FBI now holds around 1.5% of the total coins being circulated in the world. Considering the ownership of a limited number of people in the affair, it surely is quite a lot of share.

Bitcoin- where on your taxes?

The emergence of Bitcoins and other cryptocurrencies has already put governments and financial security agencies at the higher stake. According to Internal Revenue Services (IRS), the U.S government has started to acknowledge these coins as currencies. The IRS categorizes it as current assets like bonds and stocks. So, according to the statement, tax regulations apply to these, as to the other current assets. A tax payable due!

the most expensive pizza

the worlds most expensive pizza was purchased by Laszlo Hanyecz. But how expensive was it? It was more than $198 million! Yes, it was! How did it even happen? So, here is how:

the first legal purchase was done by this person, Laszlo Hanyecz, from Papa Jones. He was a computer programmer and coin holder. He ordered a pizza and decided to pay in Bitcoins. He paid 10,000 Bitcoins which were equivalent to $40 at that time. But today, it cost him in millions! Pretty expensive pizza, right?

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Cryptocurrency Market Rebounds: The Market Valuation Has Surpassed $400 Billion

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Finally, the cryptocurrency market has surpassed $400 billion in valuation after such a long correction and since 10th February, the market has been recovering really fast; however, it’s still not ready to instigate strong rallies.

Speedy Recovery:

At this time, all cryptocurrencies in the market have the market valuation of $418 billion as a whole, and the price of Ethereum has leaped over $840, whereas the price of bitcoin has hit $8,525. The price of native cryptocurrency of the Ethereum network “Ether” fell to $820 recently and is now following the same trend as bitcoin over the past few weeks.

Generally, we can say that the whole market has been following the trend of major cryptocurrencies, which includes both Bitcoin and Ethereum because in times of extreme instability, the cryptocurrencies that have huge market caps tend to work as stand-by currencies of the market.

Cryptocurrency market rebounds

In the past corrections, the cryptocurrency market recovered really fast because the casual investors and newcomers still had hope that the market would recover within a short period of time. This correction was quite different from the previous ones and the media also reported many stories that focused only on the investors who lost their money, rather than the positive developments within the cryptocurrency sector. South Korea continued to show sanguinity throughout 2017 however, it was still hit with a bear market recently due to the negative press.

As the cryptocurrency market has got negative press all around it, even with the fervent approach of regulators, as it’s been seen in US CFTC (Commodities and Futures Trading Commission) and US SEC (Securities and Exchange Commission) congress hearing, few more weeks will be still required for the market to recuperate and the major cryptocurrencies like Ripple, Ethereum, and Bitcoin to regain their absolute thresholds at $10,000, $1,000, $1 individually.

Market Will Soon Bounce Back:

According to the CEO of Pantera Capital, Dan Morehead, within few weeks, the cryptocurrency market could start assembling. He added, he’s certainly aware that it’s a very speculative market and is volatile on the downside for the past 52 days. He thinks that in a couple of weeks, everything will get back to normal and the price of bitcoin will start to grow back once again.

Morehead highlighted that bitcoin is still “under-owned” by the retail traders and if the institutional investors adopt the asset class, the market could grow really quickly.

 

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Some Vital Tools for A Successful ICO Marketing Campaigns

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ICO marketing campaigns are taking over the world. If you want to be successful in this zone, you must have to present your product offering as a ‘must-have investment.’

  • Over 1,500 cryptocurrencies are operating across 10,000 markets.
  • The strategies for ICO marketing should fuse dynamic marketing, traditional ICO and marketing tactics campaigns to make a successful plan.
  • The collaboration that is present within successful ICO marketing plans hinges upon the association amid numerous methods.

ico token

Quality Grade Content

  • ICO marketing guidance isn’t much different, as the high-quality content is crucial.
  • This starts with a perfectly constructed white paper.
  • The white paper’s content should provide vibrant and clear instructions regarding how the token sale is going to be advantageous to investors.

Campaigns Based on Research

  • Market research is the keystone on which all successful and effectual campaigns are built.
  • Actually, methodical research will regulate if there’s a need for a new cryptocurrency in the market.
  • Flawed and weak research leads to failed consequences.
  • The ICO marketing companies should distinguish demographics from target markets, as well as an all-inclusive understanding of the crypto-community is also needed.

Marketing Plans

  • The most effectual means to market a cryptocurrency is through Telegram, which is a popular messaging app.
  • Telegram is a cloud-based messaging service which is run by a non-profit firm and is available for; iOS systems, Linux, Android, Windows NT, Windows Phone, Mac OS, and Android.
  • You can find other ICO marketing solutions as well like; social media sites, cryptocurrency forums which are highly ranked and other cryptocurrency informational platforms, like Bitcointalk.
  • Altogether, these marketing networks provide the finest possible attempt for a successful ICO.
  • Also, it’s essential to include traditional social media choices in the combination, as these can inflate the sway of the marketing campaign.

Resources Available to the ICO Marketing Team

ICOs (Initial Coin Offerings) are amid the most popular investment opportunities in the market.

  • Initial Coin Offerings (ICOs) with the blockchain tech uses a token-based model.
  • New cryptocurrencies that appear on the scene are expected to inflate at an exponential rate, which makes it more imperative to have the correct ICO marketing plan for the token-based business model.
  • ICO marketing companies comprehend the nuances and details of this unstable
  • Marketing activity should be focused on accomplishing the needs of all investors and trigger others who have just a little interest in the ICO token

Role of PPC

  • PPC is known as ‘Pay Per Click’.
  • It targets users based on certain analytical data so that it can reach an extensive audience that any other token-website could do alone.
  • PPC can immensely influence on adoption, sales, and ROI by redirecting attention from the crypto media network to the ICO pre-launch site.
  • It has got the ability to make leads and changes, allowing PPC marketing to endure a foremost and a leading tool in any ICO-marketing-package.
  • PPC is helpful for every stage of a crypto-development.
  • The ICO campaigns can successfully channel focus directly to the website of the company.
  • Efficiently managed PPC campaigns are expected to lead to successful results.
  • Facebook has banned cryptocurrency PPC ads. Plus, Google is also looking forward to ban all crypto-related PPC ads from June 2018.
  • Likewise, Twitter has also enforced a ban on all crypto-related ads, which will start soon.
  • The main reason behind this ban is to protect gullible folks who have no knowledge about the volatility of the market and to save them from making costly mistakes.
  • ICO marketing specialists use ‘Pay Per Click’ procedure in crypto media networks as this time-tested method attract well-versed crypto enthusiasts, investors, and traders.

Email Marketing Campaigns

  • Email marketing is immensely helpful for a well-structured ICO campaign.
  • At this time, multiple email marketing options are available for ICO marketing including, self-service campaigns and managed email campaigns.

Self-Service Email Marketing Campaigns

  • Self-service email marketing campaigns let ICO companies pick their favourite email listing and then generate their custom-made message.

ICO marketing manager

  • An ICO marketing manager can project the HTML-creative and then succumb it.
  • Email marketing campaign’s cost differs according to the offering’s quality, the number of emails, and the budget of the company that are expected to be sent via the campaign.

Channels Used for Cryptocurrency Resources

  • BitcoinTalk is considered as the leading portal to the crypto world.
  • For a successful ICO marketing campaign, it must exploit the power of these platforms.
  • BitcoinTalk has drawn the attention of the crypto community in a huge way and its effect has spread everywhere through the ecosystem.

For the ICO marketing campaign, publicity is always better and to get the well-known word out there, social media marketing across powerful crypto-oriented platforms, (BitcoinTalk, Facebook, Twitter, Instagram, and Pinterest) is essential.

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