It’s really important for you to understand the fact that social media is going to take a dramatic shift, it doesn’t matter whether you’re a social media marketer, providing services to your business or a business owner, who uses social media to interact with his customers.
Blockchain technology Impact on Social Media Marketing
Blockchain technology is unsettling many businesses, and social media is one of them as it is likely to feel the consequences of blockchain commotion first. There are many companies that used to build and promote their brands on social platforms like; Facebook and Twitter. Such companies are soon going to comprehend that all that investment of time may have been nothing. As blockchain technology alters the platforms, customers and businesses usage, including how they network, social media marketing is soon going to experience a disruption that it has never gone through before.
Do you want to get yourself ready for the future of blockchain-enabled social media marketing? If you do, here are the five trends you must have to follow:
An increasing interest can be seen in verified online identities. Business owners are gradually in quest of customer outreach platforms where they can upsurge their marketing return on investment “ROI,” as an immense bot glitch on social media platforms including; Facebook and Twitter is observed. Plus, those business owners who do not wish to endure the market hooked on the black hole of social media and fake ad impressions find it very appealing when they are able to get along with customers who’ve had their identities validated through blockchain technology and smart contracts.
While the verified identities will affect blockchain-enabled social media future, similar verified marketplaces of concurring people and companies will be also affected. If we talk about the marketplaces, they are already mounting to deal with the certain requirements and this will remain the same as blockchain technology is becoming “mainstream,” making business owners comprehend and realize its ability. The capability of marketing of a verified group of people and firms that you are interested in and what you’re retailing can actually lessen your marketing efforts though it increases your return on investment of time.
Cryptocurrencies and Blockchain-Enabled Social Media Networking
If blockchain-enabled social media networking and cryptocurrencies are combined together, you can see another tempting instance of the future of the social platform. If decentralized platforms become common, social media users will be provided with an opportunity to choose the platforms and on which platform to network. The users will be attracted to the platform because of the ability to make small amounts of cryptocurrencies for the pursuits and the aids to platform development will get rewarded. Just take a moment and think about the time you spend on social networking sites at this time (including Facebook and Twitter) and envision if every post that you’ve made helped you in earning a small amount of the leading cryptocurrency Bitcoin, since the future of crypto-enabled social media is certainly enticing.
Blockchain and Cryptocurrency Collectibles
Cryptocurrency and blockchain technology collectibles are likewise swaying the social media future. The interest in the crypto-collectible area is significant, with some first movers like CryptoKitties, which has raised millions of dollars in just investor funding. Even though some might see the crypto-collectibles as nought and consider it just a mobile game, the fact is that some of these crypto-collectible firms propose eventually to their games into the platforms such as Android or iOS. When the whole sub-markets are made on top of the crypto-collectible game, the enticement of these inventions becomes unambiguous.
Blockchain and Smart contracts
Blockchain technology and smart contracts are also going to have an impact on the span of counterfeit content. The social media networks of today are getting swamped with everything –from counterfeit news to spam bots. If we talk about the social media networks of the future, the content dispersal won’t depend on validated information and the perceptible spread of information. The capability to block content as well as its suppliers is also an appealing opportunity for brand manufacturers.
In short, we can say that Blockchain-enabled social media is going to have a dramatic effect on famous platforms such as:
Many social media marketers are already exploring the blockchain landscape to become the initial adopters of new social networking opportunities. As soon as you completely understand the capability of blockchain-enabled social media marketing, you can easily adapt your current business approaches to put up with this new certainty.